Behind the Scenes of a Professional Photoshoot
Jenny explains the process of a photoshoot:
As a past, present, or current client of Karr Bick you have seen our Houzz portfolio or massive “Bibles” of photographed work in our showroom. Ever wonder how we get to that point?
- What is the purpose of using a professional photographer?
We use a professional to get the right light and angles. They have access to wide angle lenses that let us tell a better story. He also works with the photographs after the shoot digitally to fix the color and lighting, etc.
- How do you choose which projects to shoot?
A lot of it has to do with the size of the space and the willingness of the client to let us spend a day making a mess in their space. We take it all apart in terms of the staging and put it all back together again. It takes time but we are lucky as most people enjoy the process.
- Do you know which projects will make for good photos before they are completed?
Heck, yes! I get feelings about people and projects from the start. I know when we are going to be shooting something pretty early on.
- What role do the homeowners play in this process?
A lot of times they either want to watch or want to see how I decorate the space (stage it) for the pictures. The thing is, you do stuff for photography that you might not do in real life. The camera angle changes everything! That is something I had to learn pretty fast.
- What kind of day is a photoshoot day?
Exhausting! I know I will be physically and mentally drained at the end of the day. It starts with me basically dismantling my house so I have enough stuff in my arsenal for whatever I may encounter. We visit the flower market early in the morning and also purchase fresh food for staging which has to be picked up at the grocery store. There is A LOT of hauling, unpacking, packing and then unpacking again. It sometimes takes us 2 or 3 hours to get the first shot depending on lighting and angles and how picky I am that day. I have learned its better not to try to do too many at a time. My mind starts to check out.
- How long does a shoot typically last?
In a good size kitchen we can be in the space for up to 4 to 6 hours. Many times there are only 3 or 4 usable shots when we are finished.
- Do you choose which projects to publish in magazines?
I have a fabulous graphic designer. I let her peruse the pictures and make that determination. I always think it’s better to use more eyeballs on our work. It’s worked for us in the past. If it ain’t broke, don’t fix it!